Practice Building Newsletters

Build Your Practice,
Enhance Your Reputation,
And Demonstrate Your Competence
With Each Mailing.


What I’m Selling:

I am selling the “right to use” the topics you see on these web pages for your own newsletter mailings.

Who Has Written About This?:

Psychotherapy Finances has published three highly complimentary articles about this process.

also ran an article about this web site in 1997.

Who Is Already Publishing These Topics?:

Milwaukee Journal-Sentinel – Alive!
Newspaper web site.

A national publication for Mensa members who are “adult children.”

Largely Positive
A national newsletter about weight and self-esteem.

Ask Dr. Judith
A syndicated columnist for specific Hearst newspapers.

WebPsych Counselor
One of the most popular online sites about therapy.

Many Therapists – Current users of the newsletters.

My Experience:

I’ve been sending these topics to people on my own mailing list for about ten years. Results have been so excellent that if I was reading about them as you are I wouldn’t believe them. (You will be reading the results of a survey soon, so you can evaluate the results yourself…)

How Does It Work?

1) You decide if you want to design your own newsletter or not. (If you design your own, you can simply insert my content.)

2) If you want to use my Inter<>Dependence formatting, all you will need to do is tell me what you want in “footer”of each topic (your name, address & phone, etc.). I will send you either printer ready copies or MSWord files (your choice) of the 12 topics you choose.

3) You can send the topics “as is,” with a business card. Or you can write a brief cover letter for each mailing.

4) Make copies at a local printer.

5) Build a mailing list from all sources: referral resources, past and current clients, students and professors, friends, etc.

6) Stuff envelopes for a few hours every second month (or hire someone to do it).


Why Does It Work?:

The newsletters work because you are doing what potential clients expect a therapist to do: you are helping and you are giving. You are selling your skills, and you are not embarrassing yourself in the process. You are demonstrating knowledge, skill, competence, and confidence. (You will read later what other therapists have said about their results.)

What People Who Receive These Mailings Say:

  • “That article was just right for me!!”
  • “It just seemed to be exactly what I needed that day”
  • “It spoke directly to me about my situation. How did you know what I was going through?!”
  • “Your articles are so clear and direct! They really help!”

You can expect this kind of feedback – and new business – after just a few mailings.

My Personal/Professional Story:

In late 1994 and early 1995, managed care had taken it’s toll on me. It was a sad time, and I thought I would soon have to give up my private practice. With little else to do (and a very strong interest in training and writing), I started writing the articles you see at this web site. I simply sent them to everyone I knew.

The first mailing went out in February 1995 when my caseload was 40% of what I wanted.  My caseload is now 150% of what I previously wanted. (My standards went up!)  Nothing else changed. No new contracts were signed. No new source of referrals came along.  And I no longer accept managed care.

All but three of the new clients I’ve met since these mailings went out in 1995 have mentioned that they came to me at least partially because they had read my writings.

I attribute 95% of the growth of my practice to these articles.

By simply adding your name, address, and phone to my articles – you may be just as happy about your practice as I am about mine.

A Personal Letter To Therapists:

When you chose your career, you wanted to help and you most definitely did not want to “sell.” When you studied for it you knew it would not bring extremely high income, but you were OK with that because you enjoyed the work and you thought “at least it will be steady.”

And now you notice that it isn’t so steady at all. Managed care is here, and it has taken away much of your ability to help, much of your time and energy, and some income as well.

The therapists around you who advertise are doing well and the therapists who don’t advertise are doing poorly.

You feel ripped off. You lament your situation frequently with colleagues and at home.

But the lamentable is real – and the only question is “What are you going to do about it?”

I suggest that you use my newsletters, go through about six months (3 mailings) of anxiety wondering if it will pay off, and enjoy the rest of your career knowing that it definitely has paid off!

Tony Schirtzinger, ACSW, CICSW

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